Shepherding your wildest ideas into
creative that cuts to the bone.
Hey, we’re Laura and Lane, the creative duo behind Lamb & Dagger.
We have been creative partners for years. Our combined experiences span industries: cannabis, medtech, experiential event design, display & retail, and more.
Lamb & Dagger Studio is well-versed in playing by the rules: our work in regulated industries like medical devices and cannabis packaging has made us careful collaborators when playing by the rules is required.
LANE NAPOLITANO
Head of Copy & Brand Messaging
LAURA MAE BARBOZA
FOUNDER & head of design
Even the strictest rules can be accommodated, without losing the edge that makes brands truly cut through the noise. We help brands reject traditional industry look and feel, in order to connect with their audience in new and exciting ways.
But playing by the rules doesn’t have to be boring.
INDUSTRY NORM = INVISIBLE
For everyone who has ever looked around at a tradeshow or networking event and thought, Every brand here looks the same – this one’s for you.
Every industry has its norms. We’re for the folks who want to stand out.
TOGETHER > ALONE
Collaboration is our foundation. We believe that strong partnerships are at the heart of the best work.
We think of our clients as partners, because we care about their brands as much as they do.
INCISIVE + INTENTIONAL = MEMORABLE
When the work slices through the noise, its impact is felt. We believe that helps get brands noticed and remembered by those who need them most.
We want to create work that cuts to the bone with folks that are unafraid to stand apart.
Founder & Head OF DESIGN
Laura Mae Barboza
I’m a dreamer and a do-er. I love telling brand stories through thoughtful and strategic design. I approach every project with intention, curisoity, and several cringe worthy puns to make sure we’re having fun throughout the process.
When I’m not designing, you’ll find me staring at my sourdough starter. Trying a new coffee shop. Cooking a new recipe. Walking through nature with my partner and my friends. Cursing over the NYT Connections of the day.
Head OF COPY & BRAND MESSAGING
Lane Napolitano
I’m a word nerd. My work blends all of the writing languages I’m fluent in: journalism, poetry, marketing, fiction. I love telling stories and creating language that sings. Creating something that hits the reader in the heart – that’s the sweet spot for me.
When I’m not writing, I’m catching a spin class or a yoga class. Writing a poem on my phone. Making last-minute plans with friends. Riding my bike. Grabbing a drink. Having unstructured arts & crafts time. Hanging out on my sister’s couch and yelling about [insert subject here].