BLACK SHEEP BRAND SPOTLIGHT
The Devine Alchemist
CREATIVE DIRECTION: LAURA MAE BARBOZA
DESIGN: LAURA MAE BARBOZA
COPYWRITING: EHLAYNA NAPOLITANO
IN LIKE A LAMB
Intake Process
WHO IS THE DEVINE ALCHEMIST?Cannabis product formulation and operations consulting business
Offerings: fractional COO support, compliance strategy, product development consulting
Led by Corinne Devine, a biochemist with more than seven years of experience in cannabis operations across multiple states
THE PROBLEM:
Corinne was initially interested in a website audit to support the launch of The Devine Alchemist.
She wanted to develop a brand that didn’t just look good, but fully captured her unique approach: experienced and grounded, with just a dash of magic.
“I’m excited to get another artistic and trained eye onto this for the improvement of the brand!” – Corinne Devine
Our intake process helped her to identify additional areas where her brand also required additional support:
brand colors
iconography
brand language and storytelling.
WHY THEY CAME TO US
Corinne reached out to Lamb & Dagger following our rebrand from lone freelancer to our studio we now know and love.
Corinne expressed her love for our new logo, colors, and fonts and how she had some picked out for her own business. She knew they needed some professional eyes and trusted our brand to build her foundation into a full home (i’m spitballing here obv)
“I think you're the perfect person to tap in.”
-Corinne Devine
FORGING THE BAA-RAND
Project Scope & Development
SERVICES PROVIDED:
🎨Visual Identity System, ✏️Brand Voice & Copywriting, 👩💻Website Design & Build
OUR APPROACH / BRAINSTORMING
As the project scope expanded, the L&D team worked closely with Corinne to understand not just her needs, but also what her wildest dreams for the brand were.
This allowed us to leave no stone unturned in the brainstorming process; out of this, we crafted a game plan built on the strongest creative ideas that were most closely in alignment with Corinne’s vision for The Devine Alchemist.
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“The current logo may be a bit generic. A new iteration could make the logo more engaging and memorable. And I don’t think the current logo is centered.”"
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“I like the current fonts but they are really simply and clean. I wonder if there are other fonts with more personality that could be added to the portfolio. And I think I need support in building the voice, story, and copy for the brand.”
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“How could the icons, colors, be elevated and more memorable? Is the primary color palette right? Need to find the secondary color palette.”
whimsical, heavenly, spiritual, while still maintaining credibility and professionalism.
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whimsical, heavenly, spiritual, while still maintaining credibility and professionalism. 〰️
OUR APPROACH / DEVELOPMENT
Then we got to work.
At L&D, development is done through a deep-work phase of creation. Our team devotes hours to this process, building, iterating, and testing before bringing our strongest concepts to the client.
For Corinne, this meant addressing those pain-points while development of a cohesive visual identity system.
Painpoint #1: “Need a cooler, better logo”
The original logos:
Featured too many colors
Visual imbalance due to word lengths
Orphaned elements
While the existing logo may not have been perfect, it provided us with a great foundation and ideas for how to move forward.
The updated logo suite:
Removes generic and/or elements
Functions in single color
Improved balance
I aimed for a strong yet magical feel. Think of how Harry Potter and other fantasy novels use fonts that are simple but still sets the tone for the books. I wanted the same kind of impact for your brand. Witchy not kitschy!
I moved away from using the Seed of Life in the primary logo and leaned more into the sparkles from the original logo instead. This allowed for a more cohesive type treatment, creating a semi-custom typographic logo!
If we are missing the Seed of Life, we could experiment with it as a secondary brand element that we use elsewhere. In the logo, it felt disconnected, almost like two different logos side by side.
